Industry Research
Hearst Hearst is a production company that covers many lifestyle magazines. Some of the magazines they produce include: Men'sHealth Women'sHealth CountryLiving All of the above are lifestyle magazines. The Men'sHealth magazine is aimed at Men of all ages and focus on products that reflect a certain lifestyle such as fashion, watches, grooming, cars and fitness. This is similar to the Women'sHealth which is aimed at women of all ages and focuses on the lead of empowering women and championing its growing audience of intelligent, affluent and successful women to achieve a smarter, fitter and happier life. Compared to my TA, I am set with a specific age group of 16-25yr olds mid-market. However mine isn't gender set so I can choose which gender / both genders to be represented. Their values include: Helping consumers connect, engage and evolve with measurable, meaningful results. From sell-out events to high-performing e-commerce solutions, they build creative part...