Industry Research

 Hearst

Hearst is a production company that covers many lifestyle magazines. Some of the magazines they produce include:

Men'sHealth
Women'sHealth
CountryLiving

All of the above are lifestyle magazines. The Men'sHealth magazine is aimed at Men of all ages and focus on products that reflect a certain lifestyle such as fashion, watches, grooming, cars and fitness.

This is similar to the Women'sHealth which is aimed at women of all ages and focuses on the lead of empowering women and championing its growing audience of intelligent, affluent and successful women to achieve a smarter, fitter and happier life.

Compared to my TA, I am set with a specific age group of 16-25yr olds mid-market. However mine isn't gender set so I can choose which gender / both genders to be represented.  

Their values include:
Helping consumers connect, engage and evolve with measurable, meaningful results. From sell-out events to high-performing e-commerce solutions, they build creative partnerships.

They love a challenging brief, they love being experimental and having a purpose.

Their mission statement is to inform, entertain and inspire. 

Hearst use Twitter and often tweet when their news page has been updated.
"Catch up on today's top stories with #Hearstlink: Link to website."
They also use Instagram, where they post their new magazine covers, partners and artists at events that they have attended. They also post things about helping in the Ukraine war, International women's day and other events like this. 

Presence on magazine's websites they produce:

This appears at the bottom of the website.

Case Study 1: THRASHER

Contents in more detail:

• The pages are split mainly into one or two word titles with a very brief description
• We can infer ideologies through language such as "cross bar to the gut", "my body hurts" and "a few broken fingers" this shows us that Thrasher as well as it's readers normalise and almost idolise skate injuries. 
• The descriptions are so obscure and often humorous, this could replicate the readers sense of human.  

Case Study 2: Wavelength

Case Study 3: Carve